5 ways to promote your business on social media


It can feel offensive to post on social media when the world is experiencing so much turmoil. You want to be sensitive, but you still have a business to run. You may want speak up, but struggle to find the balance between personal and professional. 

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Here are 5 ways to promote your business in a respectful and purposeful way:

  1. Share your values. Everything I am recommending is the same stuff we’ve always recommended. If applicable, share how your values relate to the current climate.

  2. Share your clients stories. In our case, it’s especially important for us to highlight clients of color - there’s an imbalance at the leadership table in our community, and we want to change the narrative.

  3. Highlight other businesses. Ex.: This month Silverlake began a series where we’re highlighting the nonprofits who have been putting in the hard work of social justice for years.

  4. Ask your audience how they are doing. Get feedback on specific topics. 

  5. Partner with organizations who are leading the way in your communities. Ex.: Silverlake is partnering with Mosaic Templars Cultural Center, our local Black History Museum.

Truth is, there’s a lot of hype about social injustice right now. It might feel like you need to get on board and show your support. I think that is absolutely awesome, but I would encourage you to look internally at your businesses as well. 

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Your internal homework:

Make a list of the things you can implement in your business that will have a lasting effect. I.e.:

  1. Ask someone who doesn’t look like you to pick the music - this is just a small example of how you can hand someone else the mic and give them a voice within your company

  2. Recruit talent through people who don’t look like you

  3. Ask your team which nonprofits they’d like to partner with

  4. Make sure your marketing materials represent the diversity of your customer base

  5. Invite someone who doesn’t look like you to be a guest on your blog

  6. Create standards that define what’s NOT okay at your company

  7. Know your core values and begin teaching them to your team





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–Jessica Crum

Thrift lover, creative director, and appetizer advocate

Jessica CrumComment