Website Design Matters!

Your website only gets one chance to make a good impression.

Did you know that almost 75% of first impressions on websites are design related? And 94% of people say bad design is the reason they don’t trust a website.* This means you can lose potential customers and clients before they really know you!

At Silverlake, we’re passionate about branding and design that invites connection because it impacts how you attract customers.

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Here are 3 simple ways to make your website more inviting to potential clients and customers! 

1. Use real photos!

Adding photos of your actual products/services or team are a great way to start. 
Pro Tip: Use your smart phone to capture every day life at your business or highlight customers using your products.

2. Use short sentences to tell potential clients how you’ll help!

No one wants to read a thesis about what your business does (no matter how amazing it is!). They want to know how your product/service can improve their life. So paint a picture of what life looks like after they use your product/services without .
Pro Tip: Use sentences that are decisive. “We have the cleaning supplies you need,” or “Our ___insert product name___ will make your life easier!” get your point across without exaggerating.

3. Invite them to do business with you!

Add a strong “Call to Action” that encourages viewers to click and follow through!
Pro Tip: Instead of using vague language like “Learn more,” try something action oriented like “Let’s grab coffee” so a potential customer can book a meeting with you.

We want you to be proud of your website. But, if you’re not, we’d love to help you level up your branding and messaging so you can connect with clients you love.

Book a coffee date with us! 

* Statistics collected from Clique Studios.

– Kate Carnahan

Owner, The Studio Downtown