5 website features that will help recruit top talent.
5 ways your website can help you reach potential employees AND customers!
Think back to the last website you visited. If it conveyed the company work culture, was user friendly, and had clear spots that highlighted open positions, then it bridged the gap between its employees and the outside world.
Websites that miss the mark can be a major turnoff for clients, but they can also discourage potential employees from wanting to join your team.
If your website is on the struggle bus, we have five tips to highlight your company culture and encourage more quality applicants to click the “submit” button to join your team.
Employee Testimonials & Reviews
When it comes from the mouth of babes. Or, in this case, people who have worked at the company. Testimonials and reviews help create trust and credibility for potential employees! In addition, it creates a connection between past/current employees and those seeking jobs.
Job Listings & Descriptions
With job listings and descriptions that make sense, you're making it easier for people to understand and apply for the position. Clear job descriptions also help people identify what EXACTLY you're searching for in a candidate, which can eliminate the amount of time spent looking at resumes. Time is money, people!
Employee Benefits & Perks
We all know that people like coffee and snacks. Do you offer those? Yes? Let the people know. Just like you and me, we can easily be enticed by food, retirement plans, and other benefits, but people will only know about them if they are listed.
Professional Development Opportunities
You want people who want to grow and advance. Being stagnant honestly sucks. The way you can combat this is by listing the professional development opportunities you offer to your employees! Top talent wants to learn, and with your help, they can.
Branding & Reputation
A website can showcase all the work you’ve done, professional development opportunities, benefits, perks, testimonials, and mentorships available for current and future employees. Branding and reputation go a long way in this life! Your website is the outside world's look into what you do, who you are, and what you offer- it's an opportunity to give the best first impression you possibly can, and you should not squander it!
If you’re interested in creating a website that brings in TOP TALENT, make sure to book a coffee date with me and we can connect you to the perfect personnel.