[Tranquil branding designed for a state-wide birth fair in Conway, AR!]
The AR Birth Fair event planning team came to us wanting some killer branding for their annual event. Their goal was to be light, fun and ultimately draw crowds from all over the region. No big deal. So we started with the overall color story. BBD's color pallet is earth toned, made up of pastels so we gleaned our color inspiration from that color family. Then we moved onto the visual statement we wanted to make - we love to use icons in our designs to make a visual statement that ties the brand concept all together. That's how we came up with the stork - who doesn't love that story-book stork vibe?!
Word on the street is that they are gearing up for the 2017 event! You don't wanna miss it!